Making it Work

Loyalty card to test appetite for choice in Irish market

Ovation Incentives’ OptionsCard is designed to increase the breadth of choice for the end user while still encouraging retailers to provide offers

Jonathan Grey, managing director, OptionsCard: ‘It’s a new product. It’s a swap card.’ Picture: Michael O’Sullivan

Ovation Incentives, a loyalty card business, has launched a new loyalty card programme targeting the Irish market. Its OptionsCard product is first being rolled out in Ireland, with the goal being to expand it into other regions.

Ovation was founded by Corkman Jonathan Grey in 2001 and has 19 staff in Ireland and Britain, with a turnover of €11 million in 2022.


Founded by: Jonathan Grey in 2001

Staff: 19

Turnover: €11 million

“We put together loyalty programmes for companies including internal employee programmes so that staff can be rewarded, as well as rewards for channel partners to thank them for helping a business to grow,” Grey told the Business Post.