Louis Saha’s private tech firm helping sport stars avoid bad investments

The former Manchester United striker’s Axis Stars aims to stop athletes being preyed on by bad advisors

French striker Louis Saha, in action here for Manchester United in a Uefa Champions League match in 2006, also played for Fulham, Everton, Tottenham and Newcastle in the premier league before retiring in 2013. Picture: Getty

Investing, Louis Saha thinks, is a little bit like running a restaurant. You really have to know what’s going on to make a success of it, and things can go downhill – fast – if you put your faith in the wrong person.

That’s particularly the case for athletes and entertainers, who have to deal with a cortège of advisors and experts telling them where they should put their money. Saha knows first-hand the risks ...