Sport
Louis Saha’s private tech firm helping sport stars avoid bad investments
The former Manchester United striker’s Axis Stars aims to stop athletes being preyed on by bad advisors
Investing, Louis Saha thinks, is a little bit like running a restaurant. You really have to know what’s going on to make a success of it, and things can go downhill – fast – if you put your faith in the wrong person.
That’s particularly the case for athletes and entertainers, who have to deal with a cortège of advisors and experts telling them where they should put their money. Saha knows first-hand the risks ...