‘I wanted to prove that I wasn’t just a daddy’s boy’: easyJet founder on building a legacy
Stelios Haji-Ioannou, the son of a shipping magnate, set out to prove he could make it on his own as well as build a world-famous brand by setting up an airline. It was called easyJet. Here he talks exclusively to the Business Post
On May 22, 1998, ten people walked into Stansted airport in London with tickets for the inaugural flight of Go Fly, the low-cost airline being launched that day by British Airways.
Dressed in fluorescent orange boiler suits, the group was led by Stelios Haji-Ioannou, the founder and then owner of easyJet, and they were there to gatecrash Go Fly’s launch in a defiant act of guerrilla marketing.
Having boarded the flight, which was bound for ...