Glass half full: taking the measure of the minimum unit pricing initiative
Minimum unit pricing aims to reduce alcohol-related illness and death, as it has done in other countries – but its efficacy here is likely to be tested by everything from legal challenges to cross-border shopping
On the Tuesday after New Year’s Day, Colm O’Sullivan began slapping yellow stickers on the trays of beer in Sam’s Gala convenience store in Dunmanway, Co Cork.
“Today’s price €25 – 03/01/2022” one sticker on a slab of Budweiser said, alongside another yellow label: “Tomorrow’s price €47.34 – 04/01/2022”.
Posting a picture of the stickered slabs to Facebook ahead of the advent of minimum unit pricing (MUP) drew a wave of comments shocked at the ...