Qatar World Cup

Emmet Ryan: No sign of a World Cup bounce as advertisers stay on the sidelines

Pre-tournament turnover is down as the controversies surrounding host country Qatar have seen brands act cautiously around promotions, while the Christmas timing is also a factor

The Lusail Stadium in Qatar, which will host the final of this year’s Fifa World Cup 2022: This is not a normal World Cup. The big brands know it, and consumers have already made their minds clear on the matter. Picture: Getty