Fanify fine tunes AI to bring musicians’ work to the masses
Dundalk-based company’s automated music promotion service enables musicians to make music and build their audience through a single dashboard
Fanify, a Dundalk-based business, is aiming to allow musicians to focus on making music and use its artificial intelligence (AI) to find them an audience. The business was founded by Pete Rust and Dagan Fleming in 2021, and now has ten staff.
The AI-based product uses information provided by musicians to promote their songs to those seeking to discover music of that genre.
“It’s a way for musicians to promote their work without needing to know about digital marketing. If you can sign-up to Netflix or Airbnb, you can sign up to Fanify. All you need to do is add links to your content, answer a few questions, and Fanify will show your music to people that want to discover music like it,” Rust told the Business Post.
