The Profile

Brand it like Beckham: Why the former golden boy of English football is worth £150m to Qatar

The footballing legend is coming under fire for his deal to promote the World Cup host nation, but he’s been a prolific dealmaker almost as long as he’s been a footballer

David Beckham: an endorsement by the former footballer goes a long way towards swaying public opinion. Illustration: Peter Hanan


Name and job: David Beckham, face of modern football

Age: 47

Appearance: Perfectly groomed, wearing high fashion

Newsworthiness: The former golden boy of English football, who has been criticised for his role in promoting Qatar’s World Cup, is likely to be a part of any bid to buy Manchester United

Was it an empty threat from the beginning? You can never be quite sure with Joe Lycett. In November, the controversial British comedian promised ...