Tech

Big Read: Inside Twitter’s crumbling and disconnected Irish base

Eight months after Musk’s takeover, the social media firm’s Irish office is now a skeleton operation made up mostly of sales staff

Twitter has had no boss in Ireland since the resignation last December of Sinéad McSweeney. Picture: RollingNews

When Elon Musk took over Twitter last November, the world looked on open-mouthed as the billionaire waged war on a company known for its high costs and low margins.

For those working at the company, the episode felt like an “emotional nuclear bomb”, according to one former staffer in the Dublin office, with cuts happening all around and an atmosphere of chaos leaving staff scared and confused.

Eight months on, interviews with several current and ...