Sport

Analysis: SuperValu Pairc Uí Chaoimh debacle shows branding risk when commercialising culture

While the commercials of the deal are sold, the prospect of “SuperValu Pairc” became a PR crisis for Cork GAA

Cork’s Shane Barrett and Conor Shaw of Westmeath in action in Pairc UI Chaoimh. The famous Cork stadium may be renamed SuperValu Pairc in a naming rights deal