Test drive: BMW iX’s controversial new design deserves a second look

The BMW iX represents the next generation of the firm’s design philosophy, but so far, its dramatic exterior has attracted more criticism than approval

10th October, 2021
Test drive: BMW iX’s controversial new design deserves a second look
The BMW iX has come in for nothing but widespread criticism for its dramatic design

The BMW iX is billed as the company’s technology flagship. It was originally set to be called the iNext, as it represents the next generation of the firm’s design philosophy, its shift to electric power, autonomous driving technology and more. There’s a lot to unpack, therefore, in our first drive of the big new SUV a few months before it arrives on Irish shores.

Although the iX is built...

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