Ad blocking battle already looks lost in a mobile world
Media companies need to accept that web users don’t like ads and come up with a realistic alternative
In the internet economy, Asia is often a harbinger for new services such as messaging apps or mobile payments. It’s now way ahead on another trend – more people in the region have installed software on their mobile phones to block web advertising than anywhere else in the world.
The upshot for media companies that rely on online advertising should be to stop overloading pages with intrusive ads and learn to live with ...
