Cash from clicks

When ex-personal shopper Amber Venz Box turned to blogging, she soon realised that by posting her thoughts online, she was essentially offering her work for free. When she found a way to monetise her role as an influencer, she became a billionaire

Amber Venz Box created rewardStyle, a business which tapped into the idea that bloggers are a new kind of salesperson

Before Instagram, and before print publications posted a single article online, there were those trying to figure out how to monetise the internet. Because what’s a thing, if it’s not making money?

As internet use proliferated, so too did the prominence of Google, Facebook, Pinterest, LinkedIn, Instagram, Snapchat and more. And how were these mega tech companies making their billions? Ads. For the first time, companies could receive data and track sales in ...