BMW’s new 3 Series will test the saloon market
Can the latest incarnation of the 3 Series truly challenge the SUV onslaught? Liam Shard finds out
For decades now, the sporty BMW 3 Series four-door saloon has been steadily growing in popularity. It was initially a minority-interest vehicle, the preserve of the very well-heeled in the 1970s and 1980s, but cheap finance plans, improving residuals and the economic benefits of diesel power pushed the 3 Series farther and farther up the sales charts. By the early 2000s, BMW was shifting more than 300,000 of them in Europe alone every year.
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