Tastemaker

Tastemaker: Designer Fiona Heaney on 21 years in business, the mantra she lives by and her ideal dinner party guests

The Dublin-based founder of Fee G shares her top business learnings and life musings

Designer Fiona Heaney, founder, Fee G. ‘My number one rule is that a brand standing still will never grow. Evolving a brand and its design is key’

Dublin-based designer Fiona Heaney founded her womenswear label Fee G in 2003 after studying fashion at NCAD and garnering design and buying experience both in Ireland and overseas. Some 21 years later, her brand now records a multi-million euro turnover and is stocked in over 50 boutiques across Ireland and the UK, with her latest spring-summer 2024 collection now available to shop.

How did you get started in fashion?

I always wanted to work in ...