Riding high: how to look the part while cycling
A new breed of brands is finally making aerodynamic unitards, padded shorts and wraparound sunglasses cool
Cycling, for many, has long been something of a cult. Others have fallen into the sport/hobby more recently by way of a lockdown cliché – as a means of socially-distant transport or burning off the banana bread.
While the early days of Covid-19 fueled a “runnaissance”, it’s clear from the continued climb of bike sales across just about every category that cycling has firmly ingrained itself into the pandemic-era lifestyle, one with its own norms, ...