Not measuring up: why sizing in women’s fashion is so inconsistent

Erratic sizing in women’s clothing has been the bane of female shoppers’ lives for some time, where a 10 in one shop – or garment – can be larger than a 14 elsewhere. Finally, a few innovators are making changes

Clothes sizing has long been a bugbear of female shoppers. Picture: Getty

Size matters. Especially where women’s clothing is concerned because anyone who shops on the high street, or online as has often been the case in the last year, will understand the potluck nature of getting your size just right.

At a national level, there is no legislation on standardised clothes sizes, nor has there been any definitive scientific study to determine the size and shape of the nation, which has led to a lack of ...