Editor's Pick

Marion McKeone: Potcom boom slow to hit but legal cannabis trade in US will be worth $100bn by 2030

Think Christmas Day meets Black Friday as concerts, rallies and discount deals are planed for 4/20 day in the US next week, while stoners complain their counter-culture day of pot-infused community activism has gone mainstream

A 4/20 Day celebration on ‘Hippie Hill’ in Golden Gate Park, San Francisco. Picture: Getty

On Thursday, tens of millions of Americans will kick back, light up and chill out as 4/20, the country’s newest and arguably happiest holiday, is celebrated in 39 of its 50 states.

In the 21 states and Washington DC where recreational cannabis is now legal, 4/20 has taken on the fervour of a religious occasion leveraged to the max by the burgeoning pot industry; think Christmas Day meets Black Friday. Cannabis dispensaries celebrate with deals ...