Laying the foundations: How Sculpted by Aimee became a multimillion-euro cosmetics business

Aimee Connolly founded Sculpted by Aimee straight after finishing college, initially selling two make-up products. The business has just opened a shop in Dublin’s Grafton Street as well as selling more than 180 products in 350 stores around Ireland and next month will launch in Boots stores across Britain

Aimee Connolly, founder of Sculpted by Aimee: 'So many people will tell you that you’re mad, that the product won’t work, that it’s too high a price point. But if you’re sure, you have to go with your gut and back yourself.’ Picture: Bryan Meade

Aimee Connolly is a young woman in a hurry. It’s just six years since she started her own cosmetics company, Sculpted by Aimee, and it has already grown into a thriving business, achieving triple-digit growth year after year while accumulating millions in profits in the process.

In 2021, Connolly won the emerging category at the EY Entrepreneur of the Year awards, and she now has her sights set on expanding the Sculpted by Aimee brand ...