Inner spaces: the Irish interiors brand that’s championing a love of nature and craft

Superfolk’s creative director Jo Anne Butler on the importance of provenance and quality in Irish craft and homewares

Gearoid Muldowney and Jo Anne Butler of Superfolk design studio and interiors business

One look at the products offered by Superfolk, the Irish design studio/interiors business, and you immediately get a sense of where the hearts of Gearoid Muldowney and Jo Anne Butler lie. The brand is infused with a sense of nature, of place (not least the duo’s home in Clew Bay) and beautiful things designed to last.

The pair met in NCAD in Dublin, where Muldowney was studying craft and Butler fine art. As Butler tells ...