How Bord Fáilte is hatching a plan to make Halloween as big as St Patrick’s Day

Ireland is embracing the spooky season more and more every year – and now the tourism body is hatching a plan to claim it as ‘the place Halloween comes from’

The Púca Festival, Trim, Co Meath: Last year’s festival attracted a number of overseas visitors. ‘We do have people who specifically travelled. At the moment about 10 per cent of our ticket sales for this year are overseas’