Fashion: how high end designer brands are changing their core values to respond to the ‘conscious customer’

Luxury designers are making clothing designed to last, leaving fast fashion brands in their wake

Elleme’s spring summer ‘22 campaign was shot at a white Sand Quarry just outside of Paris

Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live, what is happening.” Looking through that same lens, it’s tricky to pitch this season’s wardrobe as one full of sex, fun and optimism, when the zeitgeist is so fraught.

After all, clothing is a form of communication and perhaps now more than ever, it’s important to remain mindful of just what it ...