Eithne Shortall: New-year body shaming has finally taken the back seat it always deserved

Body-inclusive movements have gained traction, meaning the days of thinking fashion stopped after a size 12 are hopefully in the past

Eithne Shortall: ‘Businesses got behind body-positive or body-neutral campaigns because consumerism loves nothing more than jumping on a bandwagon’. Picture: Getty

I’ll say this for 2024: there’s a lot less “new year, new extreme diet” rhetoric doing the rounds.

There was a time when the only story that could be told in January was the one about how to lose weight. Newspapers published supplements filled with impossible menu plans; the airwaves belonged only to dieticians and those who had lost mammoth amounts of weight; and social media was awash with “before” and “after” pictures and kilo-shedding ...