Motoring
Dacia adds hybrid tech to give the Jogger legs
With a keen eye on managing costs, the Romanian brand goes electric in the most affordable way with its popular seven-seater
A key part of any business’s success is achieved through knowing its customers and creating a product that will appeal to them. This ethos is often lost in the automotive world as brands sometimes create and innovate to sell buyers something they didn’t know they needed.
Not so with Dacia. Since arriving on the Irish market a decade ago, the Romanian brand has remained true to its budget-friendly roots. That approach has been refreshing, resonating ...