Consciously Craving: Ethical menswear with ecopreneur Pat Kane

Looking for a go-to list of menswear brands that deliver on style without harming the planet? is a sustainable Irish brand that creates clothing from 100 per cent organic cotton and recycled materials

When it comes to menswear, the idea of creating a sustainable wardrobe from scratch is, without the shadow of a doubt, a daunting one. This can be even more so if you are a strategic shopper who doesn’t like to hang around and sift through rails of options. But the need to get it done quickly might be tricking you into falling for greenwashing techniques.

While you want to wear the brands you're used to ...