BYD targets Tesla with impressive new Seal EV

BYD has become the world’s largest manufacturer of electric vehicles, producing 1.9 million units during 2022 and overtaking Tesla in the process; BYD’s new Seal is the model that many EV brands (especially Tesla) should be most wary of

BYD as a brand has only been in Ireland for a few short months. But since the second registration period last July, it is already outperforming BMW and Renault in new EV sales. Furthermore, it’s doing that with only one vehicle, the Atto 3 crossover.

This month BYD launches the Dolphin, a small hatchback. Before the end of 2023 it will roll out the Seal, a four-door, five-seat sports saloon. That cadence indicates how BYD ...