Column
Anton Savage: Do we really give a damn about corporate soul if we get what we need?
The answer should soon become clear thanks to Elon Musk’s actions at Twitter, where the world’s biggest test of customer satisfaction versus consumer behaviour is under way
In the late 1960s, a Texan Lawyer named Herb Kelleher and two business partners pursued an idea. They believed they could revolutionise air travel with a start-up airline based on a few central principles: use one type of aircraft (the Boeing 737) to keep maintenance and certification simple; turn the aircraft around quickly to get them back in the sky to earn money; and use secondary “cheaper” airports where possible.
If this sounds familiar, it ...
