Toy Show ad cost unchanged at €17,000

Despite a plunge in television ad prices, advertisers are being asked to pay an unchanged €17,000 for a 30second spot during Friday’s Late Late Toy Show, amid hopes for a record audience.

This year, the spot price includes a second spot in the repeat version of the show next Sunday, so RTE is arguing that the pricing represents additional value.

Last year’s Toy Show achieved an average viewership across the programme of 1.2 ...