Outlook positive for sponsorship deals
Sponsorship is holding its own, as more and more deals are being announced - and for longer terms, writes Samantha McCaughren.
The number of sponsorship deals reported in Ireland for the first six months of the year is double the level seen in 2012, according to a new half-year study.
The average term of deals is also being extended, which is seen as another positive indicator for sponsorship.
Onside Sponsorship said in its six-month update that, on a global level, multiple sponsorship deals signed had set new records.
Examples included Manchester United's new deals, ...
