Forecourt advertising

Network cabling companyKedington has partnered with CAds, a newly-launched media company, to roll out an entertainment media system targeted at garage forecourts.

Under the terms of its six-month €150,000 contract,Kedington will install multimedia LCDscreens above fuel pumps in garages around the country.The screens will provide entertainment and advertising to customers. “Every time people refuel their cars, they are a captive audience for between 30 seconds and three minutes,” said Mark Elliott, founder of ...