Ewan MacKenna: The GAA is an association of members, not customers – and they've been poorly served by the deal with Sky

Ewan MacKenna: The GAA is an association of members, not customers – and they've been poorly served by the deal with Sky
Ewan MacKenna.

You've got to hand it to them. There are some damn fine businesspeople walking the corridors of Croke Park.

You've got to hand it to them. There are some damn fine businesspeople walking the corridors of Croke Park. The only problem is the GAA isn't a business, it's a volunteer-led community movement and those on high would do well to remember as much. In wrongly thinking they are shepherds rather than part of the flock, they've understood the price of everything but the value of little. That much was evident this past week as...

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