Wealth and wellness: How Raymond Cloosterman grew Rituals into a billion euro business

The Dutch businessman took inspiration from Zara when founding Rituals; now he wants it to become the number one wellbeing brand in the luxury beauty industry

Raymond Cloosterman of Rituals: “Everything was a disaster for the first couple of years ... but we believed so passionately in the idea.”

By 2027, the wellness industry will be worth €7.73 trillion. And the more it grows, the more brands are shaping up to capture the spend, with everything from face yoga studios on high streets, to hotels and spas prioritising every aspect of the wellness world.

For the Dutch-founded Rituals, once a high street beauty brand, wellness has become the main focus, and the steroid accelerating the business. The company grew by over 22 per cent ...