The Architectural eye

The Instagram eye is dead, and from its ashes an enthusiasm for daring, innovative and individual eye makeup is born, writes Laura Kennedy.

10th October, 2021
The Architectural eye
Key tools to help you elevate your eye makeup

In recent years, the design element of great makeup has been all about the architecture of the face – the manipulation of angles, light and shadow to create dimension and drama. Traditionally, this same idea has been applied to eye makeup as a way to dramatically transform the face. Eye makeup became suddenly quite boring for a few years there. Trends favoured heavy makeup for its own sake without any real flair or innovation –...

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