Renovate Masters: Meet the interiors influencers documenting their refurb realities

Instagram renovators in Ireland are making their mark on the platform for their honest home truths

Kate and Cian O’Driscoll outside the Victorian period house they began renovating in 2018, which subsequently earned them a spot in RTÉ’s 2021 Home of the Year

Edging over the one million mark on Instagram, home renovation posts are a burgeoning corner of the platform. Capitalising on the visual appeal of following someone’s house-build from rubble to riches, people can follow the highs and lows through daily updates. A welcome reality check for some, they make the highly-stylised interiors corner of Instagram take a back seat, in lieu of an appreciation of the process, and the grind, it takes to get there. ...