Prada launches its first adaptive skincare range
The fashion house’s first beauty line launched this week and ranks high on sustainability with innovative technology
Prada has introduced a new skincare range that uses what it has termed ‘Adapto.gn Smart Technology’, a multi-potent complex that it says contains a world-first, with properties that help skin adapt to its environment in real-time. Using natural actives called adaptogens – a family of 15 rare plants that have evolved over 400 million years to withstand extreme conditions across geological ages – their essence is mixed with Proxylane, hyaluronic acid, vitamin CG (also known as Ascorbyl Glucoside, a synthetic form of Vitamin C that can provide antioxidant protection and anti-ageing properties), and ceramides.
These adaptogens have been harnessed into a breakthrough technology for Prada’s adaptive skincare. The range includes the Prada Augmented Skin The Cream, Day & Night in 60ml, The Serum for Face & Eye in 30ml and The Cleanser & Makeup Remover in 125ml. With over three years of development, it comes in an eco-conscious formulation, processed without raw materials from the petrochemical industry and a refillable design allowing for 86 per cent less packaging compared to repurchasing a full new product.
The makeup range comprises lipsticks in two matte options and comes in 13 shades, referencing the mattified lips seen on Prada runways since the brand’s first Ready-to-Wear show in 1988. Drawing from the Prada fashion archive that holds 27,000 textiles and patterns, the eyeshadow palettes are in six colourways. Lipsticks start at €44.50 with palettes priced at €65 while skincare ranges from €355 for the Cream.
The collection has launched this week online at prada.com and brownthomas.com and is launching at Brown Thomas Grafton Street on December 11th.
