Kate Moss on building a brand

As the supermodel-turned-entrepreneur’s wellness brand launches in Ireland, she talks lockdown projects and good business moves

Kate Moss has launched her wellness line, Cosmoss, which will be available in Brown Thomas, Grafton Street and Dundrum. Pictures: Leon Farrell

Celebrity-created or endorsed beauty lines have become a frequent occurrence in recent times, Hailey Bieber, Gwen Stefani, Halsey, Ciara and Winnie Harlow all launched beauty lines in 2022 with the men’s market seen as a new and emerging area for growth with ranges by everyone from Jared Leto to Brad Pitt. But with hefty price tags and concerns over their authenticity, it's not been smooth sailing for everyone.

Kate Moss outside Brown Thomas’ Grafton Street ...