Fashion News

Inside Chanel’s new ultra-opulent 5th Avenue store

The brand’s new location on New York’s Fifth Avenue is a temple to its most extravagant creations

Chanel worked with its longtime collaborator, architect and interior designer Peter Marino, to create an atmosphere that would play into the house’s history.

Like all good New York stories, this is a tale of jewellery, real estate and a little bit of luck.

For years, French luxury brand Chanel has been seeking a prime location along Manhattan’s storied Fifth Avenue. “We knew we had to be in the epicentre, and we’d wait as long as we had to,” says Frédéric Grangié, who serves as Chanel’s global president for watches & fine jewellery. “We had no choice.”

When a ...