High Concept: how these New York Meatpacking District stores have taken the retail experience to a new level

Is ‘real life’ shopping a thing of the past? Not quite. Fashion and lifestyle brands are turning pedestrian stores into remarkable experiences as customers demand more from an in-person shopping trip. The trend carries a new term - ‘retailtainment’ - with companies spanning Lego, Nike and Levi’s launching spaces that are designed to immerse the visitor in a world that sees art, music, culture, interactivity and even artificial intelligence blend to create something far greater ...