Fashion News

Gucci’s landmark Seoul show reaffirms South Korea as a vibrant and vital luxury market

Gucci follows brands like Louis Vuitton in showcasing its collections to the South Korean market – which has become a “magnet” for global brands

Models walk the runway during the Gucci Seoul Cruise 2024 fashion show at Gyeongbokgung Palace on May 16, 2023 in Seoul, South Korea

Gucci hosted its first fashion show in Seoul this week in at least eight years, as the struggling label seeks to capitalise on South Korea’s rising cultural cachet while tapping into luxury consumers in the crucial Asian market.

The brand, owned by Kering, held its show in the courtyard of the Gyeongbokgung Palace in central Seoul. The evening spectacle featured the music of the Oscar-winning Korean movie Parasite, traditional drumming and flashing lights reflecting off ...