The H&M’s Studio collection has arrived – shop the drop here
Launching today, the autumn collection of the retailer’s directional, limited-edition premium line is an ode to film noir heroines and revisits some of the classics from its 10-year archive
A tailored black maxi coat with a nipped-in waist, a bright-white shirt punctuated with an oversized bow, low-slung jeans decorated with champagne-hued rhinestones, a co-ordinating jacket with black A-line mini dress with a razor-sharp white collar – the look and feel of this season’s H&M’s Studio Collection is very much one of tough decadence with no apologies made. Accessories continue the theme with a gothic chic found running through Nappa-leather boots and its geometric statement jewellery.
Leather biker jacket, €349 and leather pencil skirt, €249
But it's not all sharp edges; a padded cushion-clutch bag, one of several pieces making a return from the H&M Studio archives, provides a softer feel, coming reworked for autumn in soft black leather.
The collection features more durable, premium fabrics with the majority made from more sustainably sourced materials, according to the brand, including recycled polyester and Tencel.
“This season the design team was inspired by horror-movie heroines whose style always stays sophisticated, no matter how spooky the circumstances,” says Linda Wikell, concept designer at H&M Studio. “We wanted to channel that pulled-together look with pieces that confer polish, but are practical enough to transition effortlessly between situations and seasons.”
Cotton bow shirt, €79.99 and leather shoulder bag, €199
Collared lace in-set blouse, €89.99
Wool-blend pleat neck-line jacket, €199 and wool-blend bootcut trousers, €149
Two-toned jeans, €79.99 and collared lace in-set blouse, €89.99
Fuzzy jacket, €179 and graphic print satin shirt, €69.99
Prices range from €79.99 for tops to €299 for the tailored maxi coat. Launched in 2013, the biannual Studio collections have so far been developed in-house by a design team at the brand’s Stockholm atelier.
The autumn-winter 23 collection marks 10 years of the line and in a newly expanded remit, from this season H&M Studio will deliver multiple limited-edition collections per year, with several drops per season.
The H&M Studio autumn-winter 23 collection is available now in selected stores and at hm.com
