Interview

Designer Cath Kidston: ‘I realised I was working at a corporation and not a corner shop anymore’

The designer once known for her signature floral prints that topped £100 million in sales has just launched a new brand in the business of bodycare. She talks business highs and lows and how her love of gardening inspired her new line

Cath Kidston: “My brain is wired to find creative inspiration in all manner of places, but having somewhere to channel my ideas is part of the joy.” Picture: Chris Floyd