Fashion News

Chupi celebrates 10 years in business with a rebrand and a new luxury range

The Irish jewellery house continues to pivot into the sustainable, high-value space

Founder, CEO and designer Chupi Sweetman announced an investment of €3.75 million earlier this year. Photographed for Irish Tatler by Nathalie Márquez Courtney

Marking 10 years this month, Irish jewellery brand Chupi, and its founder, CEO and designer Chupi Sweetman have used the anniversary to introduce a rebrand, and a new collection ‘One in a Trillion’, which sees them continue to increase their sustainable credentials as well as further their transition into the luxury, high-value jewellery space.

Featuring one of their iconic rings recast with lab-grown stones, as well as new designs intended to capture what Chupi describes ...