Storm gets to grips with CRM’s dynamic new applications
The next generation of Customer Relationship Management can be used with any aspect of business
While Customer Relationship Management (CRM) software has long been a mainstay of the IT world, a new development is seeing the technology extend out into the business world.
“We deliver sales, marketing, customer service and what Microsoft calls XRM or ‘anything relationship management’, a next generation approach to CRM that typifies the various ways in which CRM technologies can be applied in business,” said Ronan O’Halloran, CRM practice director at Storm Technology.
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