Leading the charge on customer service

Leading the charge on customer service
Jack O’Riordan, chief executive, PRL: ‘We are constantly analysing market conditions’ Pic: Maura Hickey

A customer-focused approach is the key driver of PRL’s business, according to its chief executive, writes Quinton O’Reilly

Having been around for 80 years, it’s safe to say that PRL knows what it’s doing. Key to acquiring and sustaining this level of “know-how” is having a strong ethos which management, employees and customers can get behind.

PRL’s ethos is embedded in the name – which stands for Partnership, Reliability and Leadership – so it feeds into all levels of the business.

“Being customer-focused is the key driver of our business,” said chief executive...

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