Deloitte: Want to improve sales? Know your customer

Companies selling to businesses and consumers must adopt a more customised approach to their customers in the ‘You Know Me’ society, according to Thimon de Jong, an expert on future change, and keynote speaker at this year’s Deloitte Best Managed Companies symposium, organised by the Irish Management Institute (IMI).

While society is getting used to the benefits of big data and predictive analytics, organisations have been slow to embrace the trend, according to ...