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European Super League

Matt Cooper: If McManus’s cash hasn’t bought Limerick’s success, it surely helped

The Limerick team and management deserve credit for all that they have achieved, but it is reasonable to take a look at McManus’s influence on the county’s success
  • Matt Cooper
  • August 29, 2021

The Last Post: Klopp and Dalglish know the value of football goes way beyond money

The responses of Liverpool’s manager and one of its legends to the appalling assault on Irish fan Seán Cox show they understand the meaning of a club’s heritage. All that might have been lost had the European Super League succeeded
  • Matt Cooper
  • April 25, 2021

Vincent Boland: Buried in the wreckage of the Super League is a goal that will eventually come to pass

Last week’s disastrous launch of the European Super League was yet another instance of how the world’s biggest sport has become enslaved by its own popularity
  • Vincent Boland
  • April 25, 2021

Analysis: International game retains an emotional and commercial appeal

In the final part of our look at the financial issues affecting the now collapsed Super League, we break down why international football remains a force the rich clubs cannot ignore
  • Emmet Ryan
  • April 23, 2021

Analysis: Communications own goals doomed European Super League to failure

The project’s architects had no discernible strategy for how to sell their ideas to anybody from the public to internal stakeholders
  • Dan O'Neill
  • April 23, 2021

Analysis: Debt didn’t cause Super League fiasco but it accelerated it

Part four of our look at the financial issues that surround the Super League drama of the last few days examines how debt was the core influence to the hasty moves by Europe’s richest clubs
  • Emmet Ryan
  • April 22, 2021

Analysis: Football’s super rich can get even richer if they allow the middle class to prosper

The key to maximising football’s financial value is to make more money off each game, and this cannot happen while wealthy clubs leave their former rivals behind
  • Emmet Ryan
  • April 21, 2021

Analysis: Don’t expect fans to play ball with dead rubbers

Meaningless games between Super League also-rans will be a turn-off for viewers – and there are many more reasons why the project could be doomed before it even begins
  • Emmet Ryan
  • April 20, 2021

Analysis: Financial and political hurdles could block European Super League

The clubs behind the controversial project face more than a moral backlash — competing commercial interests and the reality of market needs make this more of an uphill battle for those involved than it initially appears
  • Emmet Ryan
  • April 19, 2021

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