Connected Magazine

This much I know: ‘There are better solutions coming online for charging’

Fiona Brady spent 11 years at Dublin Bus before venturing into transport tech at CarTrawler. She now leads operations at FreeNow with a keen eye on sustainability

Fiona Brady, head of operations at FreeNow

The best piece of advice I ever got was more of a phrase: “culture eats strategy for breakfast”. I think in terms of the best laid plans and best strategy you have, unless your team are on board, you have the right culture, the right leadership and the right buy-in, the plans are pretty much useless.

I started off in Dublin Bus in 2003 and that was a fantastic experience. I worked in HR, I ...