Connected

Samsung predicts trade-ins to increase in popularity

Cost and sustainability are main factors in uptick, says firm

‘We’ve been championing trade-in’: James Kitto, head of mobile experience for Samsung UK and Ireland

Consumer interest in more sustainable purchasing along with the cost of living crisis means smartphone trade-in popularity is to increase, according to Samsung.

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James Kitto, head of mobile experience for Samsung UK and Ireland, told Connected that he expected a significant portion of buyers of its new Galaxy S23 line of smartphones to trade in older models as part of their purchase.

Kitto ...