Intelligent insight: how deep should we dive into data?
Artificial intelligence (AI) and huge lakes of data promise to personalise sales and marketing. Jason Walsh asks if this will improve advertising and services for customers and businesses alike or lead us down a dystopian path
From an AI winter that lasted into the mid-2000s, and in which levels of interest and funding fell sharply, we now live in a world where many of our choices are augmented by machine-made decisions. From the simplest online recommendation engines to personalised marketing driven by detailed analysis of not only our purchases but even our moods, AI is at work attempting to subtly guide human decisions.
Nowhere is this more prominent than in sales ...
