Social selling: where sales meets with social media
As social salespeople and their skills grow in importance, businesses need to ask how they can socialise their business as a whole
Social selling is not a mysterious “snake oil” that one needs to be wary of. It is also not a magic bullet that instantly erases obstacles in the sales cycle.
Instead it is a knowable, repeatable process that requires investment, training, patience and attention – if it is going to pay off. For sales leaders, it is about designing a more proactive and creative approach to reaching new customer markets.
