Regional CX winners celebrated for making the customer’s experience second to none

This new award at this year’s Irish Loyalty and CX Awards recognises brands which make the customer journey as pleasant, simple and frictionless as possible

Leinster Regional CX Champions: Chupi Jewellery – Dublin

New for 2023 was the Regional CX Champion awards, rewarding excellence in customer experience among SME and local businesses. Customer experience has become a top priority among businesses of all shapes and sizes over the years for good reason: it is the key to a business’s long-term success and building true loyalty among its customers.

The SME and local business community has long been acknowledged as the life blood of the Irish economy but maybe not so much for customer experience, until now. The programme was developed to recognise those companies that adapt and pivot to deliver valuable customer experience at a local level, and not only attracted significant interest from across all business sectors but also captured the heart and minds of local consumers via the regional vote.

This year’s CX Champions were recognised for making every aspect of the customer journey as smooth, simple, and frictionless as possible providing customers with the positive experience to build long term loyalty.

The Regional CX Champions for 2023 were Chupi Jewellery in Leinster, Woodco Renewable Energy Ltd in Munster, Castle Leslie Estate and Equestrian Centre in Ulster and Connacht Rugby for the Connacht region.

Country Manager for Visa, Conor Langford said that there is a real opportunity in the loyalty and CX space as digital technologies continue to revolutionise the customer experience.

“From our perspective, the rise of digital payments has created a frictionless checkout experience for Irish consumers, and the technology has become so popular that today nearly eight in ten Visa face-to-face transactions in Ireland are made with a quick tap. As a result, we are now witnessing the evolution of loyalty schemes, where we are moving beyond customers having multiple cards for different brands to stamp or scan, to a point where the relationship can be sealed with the wave of a single card or device.”

“This simplicity has led to a much richer level of data that businesses can use to segment their customers so they can reward loyal shoppers, reengage with lapsed consumers, or entice new buyers with personalised incentives,” he said.

These insights also prove invaluable when businesses are building and enhancing their loyalty offers. Langford said that this is also still just the beginning. “As the retail industry continues to change and evolve in line with consumer demand, so too will the loyalty programmes and reward schemes that follow.”

“At Visa, we are proud to be at the forefront of innovation in loyalty, and we look forward to working with partners in the future to develop technologies that will revolutionise the retail industry. Our card data and analytics capabilities will always form the foundation for how we work with businesses to help them scale and grow their customer base,” he said.

Irish Loyalty & CX Awards Winners 2023

2023 Loyalty Launch of the Year

Maxol - Maxol Loyalty App - Loyalty Rewarded

Established (5 years+) Loyalty Programme of the Year

SuperValu - Real Rewards

Retail Loyalty Programme/Initiative of the Year

Tesco | dunnhumby - Building long-term loyalty using personalisation science to reward customers

Customer Experience of the Year Award

Energia - Energia Rewards

Financial Services Loyalty Programme/Initiative of the Year

permanent tsb - Explore Account

Best Customer Experience in Travel & Leisure

WIN | WIN Group - Early Table

Technology Programme/Initiative of the Year

KFC - KFC Rewards Arcade

Loyalty Industry Innovation of the Year

Vodafone - Shake to Win

Regional CX Champions

Leinster Regional CX Champions

Chupi Jewellery - Dublin

Munster Regional CX Champions

Woodco Renewable Energy Ltd - Tipperary

Ulster Regional CX Champions

Castle Leslie Estate & Equestrian Centre - Monaghan

Connacht Regional CX Champions

Connacht Rugby - Galway

CATEGORY: Loyalty All Stars

Margaret O’Donoghue - Loyalty Programme Manager SuperValu Real Rewards

Sarah Prietsman – CVM Senior Manager Mobile & Loyalty – Vodafone Ireland

Jen O’Keeffe – Head of Client Services WIN I WIN Group

Mary Shannon - CRM Operations Manager - SuperValu Real Rewards

Carol Nowell – Sparks Campaign Manager Marks & Spencer

CSR/Community/Green Loyalty Programme or Initiative of the Year

AXA - Axa Parks – Coming Together for Action

Loyalty Programme Marketing Campaign of the Year

Sky - Sky VIP, it’s the treatment you deserve

B2B Loyalty Programme/Initiative of the Year

Dulux Paints Ireland - Dulux Trade Points

Employee Recognition of the Year Award

Marks & Spencer - Delivering unique benefits to help our colleagues

Loyalty Partnership Programme/Initiative of the Year

Electric ireland - Electric Ireland Rewards and SuperValu Real Rewards Loyalty Partnership

Best Utilities Loyalty Programme/Initiative of the Year

SSE Airtricity - SSE Reward – Rewards Worth Experiencing

Best Loved Loyalty Progamme of the Year- Voted by the Public


Irish Loyalty Personality of the Year

Jeff Harbourne - Head of Personal Banking - permanent tsb

Irish loyalty programme of the year